Google Analytics provides a valuable tool for setting goals and funnels for your eShop. A goal corresponds to any action a visitor might complete during a browsing session. When one of the set goals is completed, it is recorded as a conversion in your Google Analytics account.

Guest purchases: yes or no? Now it is time to try and answer one of the questions we ask ourselves most often: is guest shopping worthwhile?

Simest has launched a funding scheme, running until May 2022, to support companies with the development or improvement of international e-commerce solutions.

Setting up an e-commerce requires specific and carefully considered choices from the outset. In fact, it is immediately necessary to define your business model and choose the geographical areas where your products will be sold. But that's not all; here are the steps to follow.

Choosing a software platform is one of the most important steps in setting up an e-commerce channel.The market offers numerous solutions suitable for a range of marketing needs. Let's see some numbers to get an idea of the market and understand which are the most common.

The numbers of e-commerce platforms confirm a trend already established in recent years: user purchases are increasingly happening online. 

What developments can we expect in the next few years? Who are the top players in the sector, and what are their values? How has the pandemic changed consumer purchasing habits? Let's look at some data that gives us a better understanding of the extent of this phenomenon.