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The new TUOBauli online shop carries the b2x signature

TUOBauli is the first e-commerce site that allows users to create and order a custom-made artisan panettone online and receive it wherever they like, all over Italy.

TUOBauli combines Bauli’s expertise in the art of pastry with B2X innovation thanks to an attractive design, targeted communication to tell the brand’s story, and a human-centred user experience, designed with people, for people.

B2X developed an innovative navigation model that’s modern, intuitive and easy to use, engaging users from the home page and allowing them to customise their favorite artisan panettone.

TUOBauli is a “bespoke” shop, thanks to the functionality of its configurator. You choose ingredients to enrich the dough, which can be combined with a range of creams and fillings, and select one of the 3 packaging options available. Finally, you can add a personalised message to the package and choose the week of delivery.

B2X designed, developed and is now running the online shop, dealing with management, customer services and logistics.
An important milestone for B2X, the project consolidates us as a leader in the development of omnichannel business models, through fully-customised digital solutions tailored to customers and users.

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