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MyMellin Shop, made-to-measure nutrition in a click

Project

  • MyMellin Shop

What

Complete management of shop and marketing
eCommerce platform integrated with Danone systems
Integrated logistics
CRM management
Management of digital marketing and communication

Release

  • November 2014
This is the first online store to sell Mellin’s children’s food. At My Mellin Shop you can buy many Mellin weaning food products, such as growing-up milk, homogenised foods, baby pasta, and so on. Ordering is easy, quick and secure, thanks to our credit card-memory systems created in collaboration with BNL POSitivity. Innovative B2X technologies also make products totally traceable, making mums aware of expiry dates and advising them on food storage, in compliance with law provisions. By registering with My Mellin Shop you can enter the “Mellin world”: with a single account you can enter a restricted section of the store and gain access to the Mellin 1000 Days Programme, available at www.mellin.it and via the 1000 days APP.

Saving of credit card details
Products with “online” expiry dates, fully compliant with new legislation
CRM integrated with campaigns and customised browsing for different user clusters
Tracking of production batches and 24h Alert system for blocking faulty batches

In evidence

COD payment

COD payment

Free product returns

Free product returns

Convenience kits

Convenience kits

Special offers

Special offers

CAMPAIGNS

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