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Lines Specialist Shop: product and IT technologies

Project

  • Lines Specialist Shop

What

UX and UI design
Complete management of shop and marketing
CRM management
Management of digital marketing and communication

Release

  • December 2015
Lines Specialist Shop is a virtual store for the sale of incontinence products, it offers a simple and intuitive experience, enabling predominantly elderly customers to approach eCommerce without fear. The decision by Fater Group to create the platform, in tandem with the brand launch, is based on the desire to collaborate with an excellent partner such as B2X, with its experience in eCommerce and the pharma sector. Consumers’ needs and the B2X user experience have come together to create a solution that is designed to respect buyers’ privacy and offer them support, leading to the awarding of the Netcomm eCommerce Award 2016 in the category “Cosmetics and Wellbeing”. When he enters the Lines Specialist world the customer will be offered a number of exclusive advantages: secure payment services, multichannel and delivery assistance, tax breaks in place for medical devices, discounts and special offers available for signing up for newsletters, or the possibility of ordering a free sample, or delivery of the goods to one’s doorstep, or delivery via appointment, in an unmarked package. Security is guaranteed with Lines and B2X.

Subscription to the product with scheduled deliveries
Saving of credit card details
Management of tax breaks for medical products (VAT from 22% to 4%)
Telephone orders
Management of sampling campaigns

In evidence

Unmarked packaging

Unmarked packaging

Tax breaks

Tax breaks

Subscriptions

Subscriptions

Free samples

Free samples

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