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MANAGEMENT

Bvlgari Hotels & Resorts

Project

  • Bvlgari Hotels & Resorts

What

Digital Communication
Social Media Management
Complete management of bookings
Newletter program management
Magnolia CMS enterprise
Management of 9 languages
Hosting

Release

  • Restyling: July 2016 and July 2017
Bvlgari Spa formed a joint venture with Luxury Group (the Luxury Division of Marriott International). It is comprised of a relatively small number of carefully selected hotels, resorts and residences situated in some of the world’s most prestigious localities: Milan, Bali, London, Dubai, Beijing, with hotels in Shanghai, Paris and Moscow shortly to open. Since 2014 B2X has provided Bvlgari Hotels with consultancy for the coordination of digital marketing & communication activities both globally and in local markets. In greater detail, B2X implements site contents, coordinates mailing activities and manages the group’s social media channels, including experimental and highly innovative activities in emerging markets such as China and Russia. B2X consultancy also covers the drawing up of publishing strategies and community management activities. The aim is to establish integrated communication and offer a better user experience.

Over 150 countries reached
Management of email marketing campaigns
Native integration with main Social Networks
Multi-language and multi-country solution, including China
Integration with AKAMAI CDN

In evidence

Post-booking solutions

Post-booking solutions

Social Media Management

Social Media Management

Full integration with external reservation managers

Full integration with external reservation managers

Web enterprise solutions

Web enterprise solutions

DESTINATIONS

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