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Guido Lucarelli, founder & CEO of B2X, at mashable social media days

Guido Lucarelli, Founder & CEO of B2X, will be speaking at Mashable Social Media Day about eCommerce and channel conflict.
On the IULM Open Space stage, Pepe Moder – #RadioNext @Radio 24 host – will be talking to Guido Lucarelli. The discussion will focus on eCommerce and its shortcomings: is it still worth investing in or should we move everything onto platforms such as Amazon? Does a correct strategic approach exist? How can one distinguish between different sales channels? These are some of the questions that will be addressed during the speech, highlighting how it has now become necessary to see eCommerce as a real sales channel, inserted in a multichannel digital strategy and not only as a simple digital project.

The meeting will take place in the context of #SMDAYIT + #DIDAYS, 3 days of refresher and training sessions that will see innovation told through concrete strategies and successful case studies, presented by the industry’s best professionals. For details about the 2018 edition and to participate click here:

Digital retail

We create online shops that provide customers with a purchasing experience that is simple, intuitive and interactive, resulting in an…

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We develop multichannel marketing and communication strategies to acquire and retain clients. WE PROVIDE: shop integration with CRM-based eCommerce and…

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We study the best technological solution for ensuring the uniqueness, originality and practicality of online shops. The platform owned by…


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