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Destination Gustoon SKY with the Panettone Artists

Destination Gusto, a B2X project developed in collaboration with Intesa Sanpaolo, comes to Sky in the multimedia event “Artisti del Panettone”. Presented by Iginio Massari, it’s a journey through the recipes, flavours and innovations of Italy’s ten top pastry chefs in 10 episodes to be broadcast from 27 November, focusing on one of the most typical traditional Christmas treats.

The 37 sweet masterpieces featured in the series are available exclusively on Destination Gusto. Using a cross-media approach including pages devoted to each chef’s story and techniques, B2X has designed a format that brings the TV experience online and provides a user guide to the emblematic Christmas speciality.

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