The omnichallenge company

menu open icon menu close icon


2021 is italy’s best E-commerce website

Once again B2X is confirmed as an essential partner in omnichannel online sales. was chosen as the best e-commerce platform in Italy, ahead of online shops of the calibre of Amazon Italia, and Maxisport.

During the pandemic that has recently affected our country, 29 million users bought products online, and 2 million of them were new to digital retail. The “500 best Italian e-commerces” were selected by the German Institute of Quality and Finance (ITQF), the European leader in quality testing and seals, and its media partner, La Repubblica — Affari & Finanza, by cross-referencing technical data and the results of more than 350,000 interviews.

The website beat the competition to win first place as the best e-shop in Italy. The producer of children’s toys and accessories gained a score of 84.15, beating international competitors for quality of service, customer satisfaction, presentation of products and services, and communication.

“To read that one of our most important online shops,, is considered the best Italian #e-commerce, with a higher rating than even Amazon, makes me very proud!” commented Guido Lucarelli, Founder and CEO of B2X.

“This is the result of years of work involving different teams, who have always pulled together, comparing and listening to each other’s views, and never settling for the results achieved month after month. Demonstrating the importance of the long-term plan, the ranking also includes another of our sites (since 2014) MyMellinShop, for which we will launch a complete restyling in the coming months.”

Chicco Italy official website |

Digital retail

We create online shops that provide customers with a purchasing experience that is simple, intuitive and interactive, resulting in an…

Marketing & Communication

We develop multichannel marketing and communication strategies to acquire and retain clients. WE PROVIDE: shop integration with CRM-based eCommerce and…

Logistics and deliveries

We provide a wide range of high value added services to meet all of our customers’ needs, thanks to the…


We study the best technological solution for ensuring the uniqueness, originality and practicality of online shops. The platform owned by…


All the customers

Discover how we can help you.
Not tomorrow, right now!

privacy statement
To offer you the best possible service this site uses cookies. By continuing to browse, you consent to the use of cookies. If you want to know more
click here