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B2x wins the 2020 Netcomm E-commerce Award with wins the 9th edition of the prestigious Netcomm E-commerce Award, in the “Social Commerce” category. Conceived by Netcomm, the award is a point of reference for the E-commerce sector and the digital development of Italian companies.

For the third year, B2X makes it to the top step of the podium, this time with a project that is making a name on the Italian market as the most important Italian social commerce, an evolution of conventional e-commerce.

“The platform” – says Guido Lucarelli, CEO and Founder of B2X – “was designed with a User Experience optimised for social media, with about 85% of traffic landing on the product pages, thus facilitating the user’s discovery and purchase of products. A fast checkout and an on-site customer retention system well-integrated with product quality allow for excellent loyalty and buyback rates. Thanks to our business intelligence and predictive analytics systems, we are able to analyse behaviour in real time, adapting on-site communication to requests while putting a large amount of data at the disposal of the brand and the media in order to improve traffic quality and analyse customer satisfaction.”

Goovi is an all-natural brand for dynamic women who are always on the move and know how to take care of themselves and their families. It arose as a joint venture between Michelle Hunziker and Artsana Group, in collaboration with B2X Srl and with logistics by the Logistics Group LDI (Lazio Distribution – Interlaziale).

Digital retail

We create online shops that provide customers with a purchasing experience that is simple, intuitive and interactive, resulting in an…

Marketing & Communication

We develop multichannel marketing and communication strategies to acquire and retain clients. WE PROVIDE: shop integration with CRM-based eCommerce and…

Logistics and deliveries

We provide a wide range of high value added services to meet all of our customers’ needs, thanks to the…


We study the best technological solution for ensuring the uniqueness, originality and practicality of online shops. The platform owned by…


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